Planning your Product Photoshoot
First things first, do your research. Have a look through your photographers portfolio, have a browse through Pinterest and Instagram and find any images that you like the style of or have a similar look to what you are hoping to achieve. You can also search for other product photographers, and other companies selling similar products to yours. Consider whether you want minimal, clean, e-commerce style shots, colourful styled shots or would you like to take a lifestyle approach? Gather a few images you like the style of for inspiration and have a go at creating your own mood board. Your photographer will create a collaborative mood board to work with you on, but it doesn’t hurt to have your own too!
Planning your Personal Branding Photoshoot
Booking a personal branding shoot can be daunting, especially if you aren’t used to being in front of the camera! However this is the first step to becoming more visible in your business! Branding shoots are a great way to build a bank of professional imagery which you can use to tell your customers all about the story and the person behind the business. Having a professional, consistent style throughout your imagery on your website, social media and blog will really elevate your brand whilst showcasing your services and making your business more approachable.